Local SEO Industry: Current Status and Future Projections

What Is SEO?
This is a common question that most people especially those who are either new or not familiar with online marketing might be asking. SEO stands for search engine optimization. In layman's language, it the process of capturing traffic from the search engines such as Google listings. Through this read, I am going to give you facts about the SEO business, current market status of SEO as well as the future projections in this field.

The Major SEO Players
Like any other industry in the world, the online SEO business has its players. This includes SEO local tools providers such as small digital agencies, SEO free lancers and web-designers among others.

Returns for SEO Players
The major reason as to why people get into business is to profit and expand their economic status. In the field of SEO business, the rates of returns are promising. This is because a recent research on SEO returns for a period of 12 months shows that at least all the players had something to take home. However, the returns are varying depending on a players' hardwork and skills in the field. For example, according to this research, 34% of the interviewed SEOs said they received an amount less than $ 30,000 while another group of respondents, 17% said they received returns that were above $ 500,000.

From the above statistics, it is evident that the size of an organization played a role in the determination of the amount of returns received. It beats logic for one to expect a large organization to receive low amounts of returns and vice versa. In addition, the presence of part time SEOs as well as the entry of newbies into the market could have let the low rates of turnover due to low operation capacity. However, it is hard to predict the course the SEO market is likely to take due to lack of clear shift in SEO earnings since the year 2011. However, the demand for local SEO services seems to be growing day in day out and this is appealing more players theseby tightening the competition among SEO service providers.

The Emerging Issues with the Current SEO Returns
With the above distribution of returns, several questions emerge. This includes the following:

• From the statistics, a large percentage of SEOs receive a low income something that suggests low pricing of SEO services.
• It is also possible that small and medium businesses do not understand the value of SEO services provided to them.
• The low SEO income earners, those who received less than $ 30,000 annual returns are also being doubted if they can provide quality services while earning that low.
• It is also unknown if most SEOs will still be in operation if their income remains static.

The Current SEOs Income Per Customer
Just like the annual SEO returns, SEO income per customer also varies. This is because there are those clients who would pay less than $ 100 a month while others will pay more than $ 5000 a month. This variation in income per client can be attributed to the type of services provided as well as the depth of services. The size of business a client is seeking SEO services for also play a role in determining the amount to be charged. For example, small businesses are charged less simply because their requirements are much smaller as compared to large multi-location franchise businesses.

Research also shows that some SEO service providers operate on high volume basis. Such SEOs provide simple SEO services at very low monthly rates. As a result, such SEO service providers end up having a high customer churn with a large dedicated network of sales team.

Similarly, some SEO service providers provide services that are more comprehensive in a much more professional manner customized according to the client theby leading to a low number of clients.

Due to the above statistics, it there becomes essential for any SEO service provider in the current market to operate in a manner that matches his / her setup.

Handling Capacity of the Modern SEOs
Currently, SEOs are handling more clients as compared to the previous years. Statistics show that about 40% of the SEOs in the market handle at least 11 clients while 23% SEOs handle at least 21 clients. Such large numbers of clients to handle lead to more audits to be done, lots of tasks, research, reports and even more calls from the clients to be attended to. The high numbers of clients also demand a high level of efficiency so that the clients can be assured of quality services.

Market Structure for Most SEOs
SEOs have been using several marketing techniques to promote their businesses. Offline marketing channels such as word of mouth has been cited by most SEOs as the most effective marketing technique. This can be attributed to the trust level, business reputation as well as relationships build during the offline campaigns.

Alongside offline marketing, SEOs also practice online marketing such as the use of LinkedIn and social media. However, most SEOs have cited LinkedIn as the best option as compared to the social networks because it is better placed for lead generation and networking.

Services Offered by SEOs
Majority of the SEO players offer onsite optimization with 91% of the SEOs practicing this. Google+ optimization has also a good number of SEOs practicing it as 86% claimed to be offering this service to their clients. For affiliate marketing, only a small percentage (11%) of SEOs are offering this service to their clients.

Other services offered by SEOs:

• Content creation / optimization
• Link building
• Citation building
• Social media marketing
• Website development
• PPC
• Mobile site development
• Video marketing and mobile marketing.

The most demanded service by SEO clients is onsite marketing, while the least demanded service is affiliate marketing. The other services are somehow averagely demanded. However, most small and medium businesses do not understand the opportunities that video and mobile marketing can unlock to them and therefore tend not to use these services. SEOs therefore need to educate their clients on these marketing channels so that they can go for them.

When asked about the online SEO services SEOs feel effective, 82% of them said that the General search is the most effective for generating leads. Local search appears to be the second best after 62% of the respondents in an SEO survey voted in its favor. PPC is the 3rd with 53% while social media is the 4th with 26%. Daily deals appear to be an appealing to most SEOs because only 1% voted in favor of it.

Tedious SEO Tasks
55% of the current SEOs in the market find link building to be the most tedious and time-consuming work. Others, although 15% only believe that content writing is the most tedious and time consuming task among all the tasks they do. It therefore emerges that to the 55% who find link building tedious, this task is also boring to them.

Future Projections
This is an outline of what we expect in the near future as far as SEO business is of concern.

Expansion of SEO Businesses
Compared to the previous years, SEO businesses has been growing and expanding steadily. Most SEOs (about 93%) are not only optimistic about expanding their businesses, but are also expecting to grow their business. In what seems to be a determined move to grow their businesses, most SEOs (82%) are willing to recruit more staff members so as to realize their desired levels of growth.

The social media is also expected to grow and be more effective even than the local directories. This is because most SEOs believe that social media can perform better because of recommendations from friends. Mobile usage is also expected to grow further and become relevant for local businesses.

Upsurge of Confidence in SEO Business
Unlike other businesses, the SEO business is showing a positive growth of confidence among the players. Despite this being a dynamic and innovative industry, most SEOs are still willing to recruit more staff to help drive their businesses ahead. 84% of the sampled SEOs in the SEO research are also optimistic that the SEO business is going to be more profitable starting this year 2013.

Confidence is also running high that if the SEO players increase the understanding of SEO / social among the business owners they serve in future, they will not only increase the business owners' rate of investment, but also make them transfer their marketing budgets from other channels to the digital channels.

The Best Countries to Work In Around the Globe

There are many countries that a person can work in if he or she wants to go somewhere other than his or her home country. The most popular countries in which to be an expatriate and work are the United States, France, and Switzerland. They all have much to offer for locals, for tourists, and for people who are only there for a while due to work commitments, and they are all great countries. Many people like to go to the United States because it's such a large and diverse country both in its people and in its geography.

There are deserts, mountains, forests, and large bodies of water, making it a beautiful place to enjoy. There is also a good minimum wage, many great companies, and a lot of places where the cost of living is relatively low. If you can find a company that will hire you to work in the United States and will help get you moved and settled, you should be able to have a great time as an expat in that country. The United States might not be for you, though, or you might not find a company that you really want to work for there. If that's the case, you should consider heading to France or Switzerland.

Many people think of the French people as being aloof, but most are actually warm and friendly with a good work ethic and a willingness to help others. You can learn a lot from them, and many fine companies have their homes there, or at least have branches there where you can work. That's a great choice for people from the UK who do not want to go really far from home. Another great choice for international jobs is Switzerland. It has a very strong economy and its treatment of workers overall is impressive.

It's also home to breathtaking scenery, so when you're not working you'll be able to take a look at the country that you're temporarily calling home and see what there is to see. All three of these countries have a lot to enjoy and there is so much to do in all of them that you'll never be bored. They also have great companies that you can work for, so you can make a decent living while exploring someplace new and learning about a new culture. It's like a great job and a holiday all at the same time, and you'll be richer for the experience.

Why Illustrations Are Important to Everyone

Not everyone is blessed with the gift of speech or writing. At the other end of the line, it is also true that not everyone has the capacity to fully understand what they are listening or reading about. There lies the need to bridge the gap of these two groups of people. The solution is to include illustrations.

Illustrations are basically visual representations of whatever is being said or written. It helps in conveying the message to whoever it is intended to.

There was a time when you had to listen or to read properly in order to get the message. Those relaying the message knew as well that there was no other way, and they had better do something about it. However, starting in the nineteenth century, several technological advances became available to make everything more visual.

This has continued today, and as a result, more people are less acute to reading long paragraphs or hearing winded statements. If a person sees several hours in a computer or television, chances are, he or she is part of a large group who would respond better with illustrations.

Graduate students tag along drawings and figures so that their presentations can be given better-than-average marks. Entrepreneurs pitch their ideas to investors by including sketches and flowcharts for their ideas. Businesspersons expound and arrive to concluding by showing graphs together with their reports.

Reports around the world have become much easier on the eyes today, thanks to presentation software. With programs like Microsoft PowerPoint, it became possible to improve one's message through animation, graphics, and video.

In general, it became apparent that illustrations would become more popular with the advent of computers. Creating flowcharts, plans, and entire designs became quicker to produce and easier on the budget. Today, illustrations appear in different forms together, and all are able to convey a message.

Computers even put to rest some issues. Some might ask, Is a table of values ​​an illustration? In some respects, it is because it provides an easy comparison for the audience. However, one can argue that there's a lot of people who have an aversion to numbers as much as those with little attention span. We now know that it's better to simply convert a table into a graph, so that trends can easily be seen.

Today's challenge is to reduce the number of misleading and outright false message using illustrations. It seems that everyone wants to capitalize the public's need for visuals that they simply hide imperfections behind illustrations or simply put them in fine print. In almost all media, people are bombarded with claims that are supported with illustrations or graphs. The problem is that such illustrations do not represent the actual features of a product. There have been a lot of consumers who are being enticed by things that they see only to find out they are not getting what they expect from it.

What Is Alternative, Compartmental, Unconventional, Traditional Medicine?

The third millennium begins with a new scenario in the Health sector. In our country, non-conventional medicine is now part of services that local hospitals give.

Professional associations are preparing a series of evaluation criteria for medical experts in natural medicine.

University has begun to turn its attention to this phenomenon, to understand, analyze it and drive it.

The use of unconventional medicine is specifically used for treatment of chronic and degenerative diseases and cancer patients are a significant part of those who come precisely to these treatments.

I hope, with this article, fruit of long research in these fields, first to help the patient and his family understand more clearly, to choose and encourage reflection and communication between doctor and patient, when the latter decides to undergo an integrated treatment. It can also be useful to fully exploit the benefits of complementary medicine, and the time avoid the same risks especially those still without scientific validation.

This information is useful also to your relative or anyone you know, that is facing the disease. Sharing good and positive information is always powerful. Other people may say that knowledge is power, so encourage yourself and those around you. A kind and positive word supported also by the scientific community can always help and give hope.

What is alternative medicine? Complementary? Unconventional? Traditional?

For clarity purposes I will do my best to give the simplest explanations:

Alternative medicine : is a term used mainly in the past, and to show how certain practices based on principles different from those of scientific medicine.

complementary medicine : The term basically means therapies associated with other measures deemed important, such as chemotherapy or surgery. It makes sense to use it such as oncology, where, such as herbals or 'acupuncture may rationally combine chemotherapy, radiation, etc …

unconventional medicine : A term used primarily in politics health care to define all those disciplines that are still waiting for a definitive legal regulation. In this category of Orders doctors include acupuncture, homeopathy, herbal medicine, the 'anthrophosphy,' Ayurveda, the 'homotoxicology, traditional Chinese medicine,' osteopathy and chiropractic.

Traditional medicine : This terminology used instead by the World Health Organization to define the set of knowledge and practices based on popular beliefs and experiences relating to different cultures, regardless of the explanatory scientific.

natural medicine : is a popular term used that reflects the public and in particular patients with various disciplines of medicine

integrated medicine : This term indicates what should be the goal of every doctor: different forms and tools therapy integrated to improve the patient's quality of life as well as prognosis.