Article Branding is an Integral Technique to the Success of Your Product – Are You Doing it Right?

What does article branding do? It turns a common product into a unique and exciting buying opportunity. There are a number of things that branding builds upon: value, image, utility, quality and service. You must be prepared for an ever changing moody market that might drop you for something new and hot, Branding will help you overcome this, and set you up for sustainability.

Methods which are the keys to effective branding are as follows:

Your brands total value. This is the sum of all your branding. You want to optimize all branding techniques for as few advertising and research dollars as possible, which makes article marketing a great choice as it costs very little compared to other forms of branding.

Your product has to stand out. Differentiate your product. This is very important! How is it different and better than your competitors? Why do this? You want your product to stand-out in peoples memory. Some brilliant product Key stones can help here, like this pizza ad: “delivered hot to your door in 30 minutes or get it free” . People remember this because it becomes a challenge. And they become emotionally involved in the product.

Customer relationship: the customer must have confidence in the quality of your product, which in their eyes is far better than your competitors. They will feel that nothing can truly compete with the features of your product.

Article branding is perfect choice to do all of the above. If the market likes what it see in a brand, there is know doubt that it will lead to increased sales and will allow you to brand a second cup to sell to your customers.

But beware once you have branded your product, it is almost impossible to change this. So do it right, or you will go bankrupt.

This is where the power of the Internet and article branding comes into power: problem, how will the market respond to a brand? This is not an exact science. This will involve market research and doing this online is almost instantaneous, as you can test the waters by writing a few articles to see how people react to your branding, or post at the forums to see what their reactions might be.

First thing you have to know is what are your company’s goals? Your branding should be lined up with those goals. My tip: if you want to succeed at article branding go to the professionals in this field:

Superdry Clothing – Sizes Explained

The problem is that Superdry sizes 'appear to be different' from other brands in the market (I've put that in inverted commas for a reason). That and the internet is plagued of misleading information on this topic. I've decided to sort this out once and for all. Or at least until Superdry change things up again. Superdry is actually very accurately sized. I know you were not expecting to hear that so I will explain why.

The Problem with Standards
There is an international standard for clothing sizes. The International Standards Organization, also known as ISO. They are the governing body for all sorts of standards, including a standard measure for the sizing of clothes. This should, in theory, give us a reference to be able to accurately choose clothes and convert between US, UK, European and other sizes. But it does not. There are problems with the international standards.

Getting too deep into these standards is beyond the scope of this article so I'm going to cut to the chase. There problem comes in two parts; Using letter codes like Small, Medium, Large and Extra Large and clothing manufacturers taking liberties with the established standards. They are not obliged to conform to the standard so there is not likely to be any change in the future. When compared to other clothing brands, a good rule of thumb is that Superdry clothing is approximately one size smaller. They are sized to fit properly but as most other clothing manufacturers are getting more and more generous with their sizing, it's better to go for one size bigger in Superdry clothes. For example, if you are usually a medium then you buy a large in Superdry.

Superdry Size Chart
Superdry clothing complies with the international standards; the problem is that other clothing companies do not. Superdry also use letter codes, so there must be a look up table to convert a size from Small, to chest size or women's dress size. If you've looked at their website you would have noticed that there is not such a helpful table anywhere to be found. I've developed a Superdry size chart.

Men's Superdry Clothing Size Chart

Sizes are chest sizes, measured in inches.

Extra Small = 36 "
Small = 38 "
Medium = 40 "
Large = 42 "
Extra Large = 44 "
Extra Extra Large = 46 "

Men's waist sizes are pretty straight forward. They are all in inches, the standard measure so you should not have any problems selecting your size.

Women's Superdry Size Chart
The UK and US dress sizes are matched to the ISO standards and may not necessarily match up to the size you would normally buy in other clothing brands. It is intended that you go by the actual measurements (in inches).

Extra Small = UK Size 8 / US Size 4 = Bust 34 ", Waist 25.5", Hip 36.5 "
Small = UK Size 10 / US Size 6 = Bust 34 ", Waist 26.5", Hip 37.5 "
Medium = UK Size 12 / US Size 8 = Bust 35 ", Waist 27.5", Hip 38.5 "
Large = UK Size 14 / US Size 10 = Bust 36 ", Waist 28.5", Hip 39.5 "

Buying Superdry Clothing
Probably the best advice I can give you is try before you buy but what if you do not have a store near you? Is this case you are left with the only option, to shop online where you can not try the item on before you buy it. There are exceptions however. Some stores, like Nucleus, offer free return postage on internet orders so in effect you can try the stuff on and send it back if it does not fit. It's a slight hassle getting to the post office but at least it will not cost you anything.

Typography Fundamentals

Typography is one of the considerable knowledge and industry fields, based on typefaces. They are an integral part of any graphic design, publishing or typing projects. However, before clashing with fonts' choice that appears to a major issue in design, one should get acquainted with typography fundamentals, accumulated from famous typographers for centuries, including basic terms, styles and principles.

Typography is a primary integral part of any web0design project, as its main purpose is to carry information. In addition, it is an art of text decoration, so it could readable and beautiful at the same time.

Type family is usually mistaken for types or fonts. In sober fact, it is a group of fonts of the same origin, structure and image. It is a set of stylistically similar characters that you can write or print. Type family includes figures, letters and symbols. Font is a narrows concept, which is determined by several factors, such as size and style. In general, Arial is a type family, and Arial Bold is a font of this type family.

Serif fonts or Antiqua embraces all the fonts with small serifs at the top or at the bottom of their characters. They are strongly recommended for large text paragraphs because of their low readability. These are good for headlines and title lines. Serif fonts have been used since the Middle Ages period (for instance, one can pay attention to OldStyle Century). The characteristic feature: the part written at certain angle is usually thin. Beside Old Style Century, the group of old-fashioned Antiqua fonts embrace such type families (remember this term?) Centaur and Goudy Old Style.

The 18th century was a turning point in typography. It was a period of transitional serifs . The difference between wide and thin character lines is strongly visible, which may be observed in numerous fonts of the time – Baskerville, Times New Roman, Caslon, Bookman, Georgia, etc.

Later they were replaced with Slab serifs , which feature the same width of the lines.

Sans serifs or Grotesque fonts appeared at the end of the 18th century. There are four main types of sans serifs: grotesque fonts (Franklin Gothic) are very similar to serif fonts; Neo-Grotesque fonts (Arial. Helvetica), Humanist fonts (Optima, Verdana, Frutiger) are marked with thorough calligraphic letters and Geometric sans serifs are the most advanced modern fonts. The last ones include Metro, Futura, Eurostile, Rodchenko, etc.

There are also some other groups of fonts of equal importance, including Script and Decorative, but mostly they came from basic serifs and sans serif fonts .

Pain and Pleasure – The Inspiration For Weight Loss Success

We sometimes feel frustrated because we do not do anything about our weight issues. We become lazy and uninspired to do anything about it. What is that that gets some people moving towards their weight loss goals. We see these people moving and nothing stops them from achieving their goals. Their focus is laser like. Their focus is guiding them to their destination with resolve.

How can you have this type of focus? How can you be inspired to do something about your weight issues?

Pain and pleasure
The key is hidden in your tolerance to pain and what you experience as pleasure. When it comes to weight loss, many people do not act until there is so much pain that it forces them to act. For example, when your doctor tells you that you must lose weight or else you could die what would you do? How motivated is that for you to change? It all depends on what you experience as pain and pleasure.

For some, the pain of innocent death is so painful that the pain and sacrifice of exercise is worth it to stay alive. These people will put off pleasure to experience pain. They will experience pain first and pleasure afterwards.

The wrong order is to experience pleasure first and then pain. This order will keep you overweight and frustrated. Let's see examples as to how this works.

Pain and then pleasure
You might be in a situation where everyone around you is eating unhealthy foods and you want to stay committed to your weight loss goals by avoiding unhealthy foods. The pain of passing up great tasting food is powerful but you do not give in. Not to mention the pressure you'll receive by the offers of food. You'll experience pleasure afterwards knowing that you did not sabotage. You keep your integrity and your self-esteem is maintained if not increased. You do not experience feelings of guilt. Another word for this type of behavior is called delayed gratification. Where you purposefully delay gratifying things that will sabotage you to experience pleasure later.

Pleasure and then pain
Let's take the same scenario and say you wanted to experience pleasure first by eating unhealthy foods. The pleasure in enjoying the taste of the unhealthy food is powerful. So powerful that you do not delay the gratification. As time goes by you feel the guilty of eating unhealthy foods. You feel fat, sluggish and slow. You wonder then why you do not have discipline to say no. This is the experience of feeling the pain afterwards.

The point here is to experience the pain first and then feel the pleasure. Delay gratification is due process. It's essential to apply the technique of pain and pleasure. Practice delaying gratification so that you do not sabotage. That's what it's all about. You must practice this technique to be successful when it comes to weight loss. It's your choice. What are you going to choose?

Josue